Context Design

Context design generates the flexible balance
needed for strategy execution.

Context Design

The context defines behaviour. So structure, processes, technology, infrastructure and culture have an impact on how people behave. If you want to execute your strategy, you’d better get the context right.


Our UDEIO Method helps organizations to design and implement solutions that are focused on strategy execution.


Our Approach is inspired by design-thinking and agile. But we have added behavioural science to it.


We deliver keynotes, master classes and workshops about leadership, trust, organisation development and strategy.  

The Design Process

Strategy is about change and change is about design. Using our own UDEIO- and value chain methods we guide organizations through a design process that is aimed at improving strategy execution.

Change Leadership

Change is hard. We help organisations and leaders to set up a change approach. We want to make change safe: strategic, aligned, facilitated en evidence-based.

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Our Work

We have co-authored two books on customisation of work. Customisation of work is a form of context design that aims to adapt work content and work context to the needs, abilities and necessities of an individual employee in order to increase motivation and performance.


All blogs on Context Design
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