We are leading the way in strategy execution.

Otolith is a hands-on advisory company. We focus on solving your challenges with strategy execution. We lead the way in making sure that people are willing and able to execute your strategy and create sustainable value for all stakeholders.

But to get there we think you should integrate the human dimension of strategy from the very start of the strategic process. And maybe your organisation could become radically human. That means that it should start from the experience that strategies can only be successful thanks to the people executing them.

Our Work

Radically Human.

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Leading the way in strategy execution.

Strategy is more than having a plan. It’s about progressing in a turbulent environment. And to progress organisations need to  create a sense of direction, find balance and generate movement.

Otolith helps organisations and leaders in the execution of the strategy. We are looking for a next step, the way forward. And as we are convinced that strategy execution depends on people, we focus on the human side of strategy execution.

We focus on leadership (direction), context design (balance) and people strategies (movement).

An otolith is a small particle in the inner ear of vertebrates. It enables them to experience direction, balance and movement.

Our Work
about Otoliths


Strategy depends on how well the leadership is able to build meaningful ideas and views on the future. But it also depends on the trust people have.


Leadership creates a sense of direction and meaningfulness.

Context Design

Very often people are hindered by the context where they work. Building a context that supports strategy execution is essential for success.

Context Design

The context determines the balance people need to execute the strategy.

People Strategies

People are at the center of any strategy. So any strategy needs to be people-centric. So we’d better use what we know about human behaviour.

People Strategy

People generate the movement and the value.

We work with SPEED.

Strategic, People-Centric, Embedded, Evidence-seeking and Design-Oriented. That describes how we work. 

Find out More


These are the small interventions with big impact. Tailor-made interventions to set the scene, inspire, confront.


Medium-Sized interventions to define and review the strategy of your organisation, design the context or implement people strategies.


Long-Term Interventions to execute strategies and lead the way. 

We like to see our services as an extra engine for our customers to progress and gather speed.

Our Customers

Our Blogs

We share insights through blogs. The Otolith blog, formerly known as hrchitects.net has been around since 2011, but was revamped In the summer of 2018.

Read our Blogs

Our Stuff

Along the way we gather a lot of stuff. we become better by sharing. This is pretty much under construction but you can find information about presentations, opinions, etc. here.

Enjoy our Stuff

In the News.

Otolith wants to shape the talent market, the HR profession and the field of strategy. Here is the news.

Let’s lead the way towards better business.

David Ducheyne

About David
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