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Putting Strategy into Action.

by radically focusing
on human behavior.

Otolith is a consulting house that focuses on the human side of strategy.

We truly believe that organizations can only be successful when they focus radically on human behavior. People make a business successful. Business success is intertwined with the progress and accomplishments of people. So businesses better make sure that people are willing and able to contribute sustainably to the creation of value for all stakeholders.

We call that a radical focus on human behavior: by looking at what people need to thrive, we can design organizations that are resilient over time.

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Strategies do not fail.
People do.

There are 4 reasons for that.

People don’t think it’s relevant.

What you want to achieve with the strategy is irrelevant or not compelling enough. This happens when the focus lies too much on the numbers and not enough on the purpose. 

People are not motivated. Or they don’t know how.

People are not willing or unable to do what it takes to execute the strategy. Building strategic capabilities is essential.

The organizational context is not adapted.

Strategy is always about change. So you need to offer a context that supports the behaviour you want. This is about culture, psychological safety, organisation, processes and technology.

Leaders do not cut it.

Lack of consensus at the top, an underdeveloped leadership capability leads to weak strategy execution.

Learn why strategies do not get executed and what you can do about it.

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Our Services

Strategy Design & Strategic Facilitation


Otolith facilitates strategic thinking and strategic action. Together with our customers, we design a strategic vision and a plan to execute it. We use our Audeio methodology to lead the way.



Our leadership approach helps executives and their teams to develop and become drivers of progress and change.

Strategic Transformation


We help organizations to develop the capabilities they need. Every strategy is about transformation. We handle strategy execution as such.



We focus on making sure people are willing and able to contribute sustainably to the execution of the strategy. This is the essence of HR.

Inspiration &


We give inspiration to leaders and employees in organizations through keynotes, blogs, and books. We also share our know-how with colleagues in the consulting and coaching industry.

We have developed our own methodology

Audeio is a cooperative approach to strategy design and execution.
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This is how we work

We see ourselves as an extra engine to gain speed.

Everything we do is aimed at helping to get you ahead. If it does not support your strategy, why should we even bother?


Our focus lies clearly on human behavior, people. Strategies are made and executed by people. So we think it is normal to design them with the human dimension in mind.

Embedded & Empathic

We listen to what you need and are close to you. Our consultants have a high capacity to integrate fast. But don’t worry, they won’t stay longer than needed.


Where we can we will integrate scientific evidence in our work. It’s our first step. But we have tons of experience to add to that.


We don’t believe in copying. Support your strategy is what we want to do, not copy the strategy of Google, Spotify or any other company.

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The Team

Working on the intersection of Strategy, HR and Leadership.

David Ducheyne


Karl Van Hoey


Eva De Winter

Senior Consultant

Philippe Persyn

Senior Consultant

We also work with an extended team: Leen Cole, Herlinde Pieters and Hermina Van Coillie.

Strategy execution is always about change.

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We have worked for many awesome organizations.

Our customers appreciate the way we work.

Enough Talk, Let's Work Together

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