We believe that building better strategies will eventually make the world a better place. Strategies are built by, transferred to and executed by people. There’s no point in having an exclusive rational view on strategies. Strategies are influenced by bias, emotion, motivation, human capabilities.

And that is why we gather experts in human behavior to help organizations in moving ahead. We combine behavioural science, HR expertise with the art of strategy. We either help organizations design their strategy with the human dimension In the forefront, or we help to improve the execution of existing strategies.

We function like a network of experts. The people we work with are known to have high standards and are experts in their field. We share the same values and want to share what we know about how to execute strategies, make progress, get results by focussing more (and faster) on the human side of strategy execution. Sometimes we call ourselves human radicals.

How we work

These are the values that guide us.

Everything we do is aimed at helping to get you ahead. If it does not support your strategy, why should we even bother? 


Our focus lies clearly on human behavior, people. Strategies are made and executed by people. So we think it is normal to design them with the human dimension in mind.

Embedded & Empathic

We listen to what you need and are close to you. Our consultants have a high capacity to integrate fast. But don’t worry, they won’t stay longer than needed.


Where we can we will integrate scientific evidence in our work. It’s our first step. But we have tons of experience to add to that.


We don’t believe in copying. Support your strategy is what we want to do, not copy the strategy of Google, Spotify or any other company.

Meet Our Team

We are a team of experienced business and HR professionals.


Igor Kozlov

Graphic Designer

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

David Ducheyne


Eva De Winter

Senior Consultant

Hermina Van Coillie

Senior Consultant & Expert

Philippe Persyn

Senior Consultant

Karl Van Hoey



Leen Cole

Senior Consultant

Herlinde Pieters

Senior Consultant