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Strategic Transition

Strategy is about change

As strategies focus on the future, they are always about change. So if we want to develop or change a strategy, we need to engage in change. 

We use a proprietary process that we call AUDEIO. Audeio combines the Latin words Audio (I listen) and Audeo (I dare). The method embodies our mission of “thinking human and acting human”. It combines what we know about human behavior with strategic and design thinking and translates that into action.

AUDEIO is an abbreviation for

  • Ask Unbiasedly
  • Understand Deeply
  • Design Empathically
  • Experiment Intensively
  • Implement Organically
  • Optimize in an Agile way.


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